New York Times columnist Andrew Ross Sorkin, left, and CEO of Tesla, Chief Engineer of SpaceX and CTO of X Elon Musk speak during The New York Times’ annual DealBook summit in New York City on Wednesday.

Elon Musk, the CEO of X (formerly Twitter), fiercely confronted advertisers abandoning the platform during an interview at The New York Times DealBook Summit. Musk bluntly told them, “Go f— yourself,” expressing disdain for their boycott and predicting it would lead to the company’s demise. In response to Disney’s withdrawal of ads, Musk lashed out, saying, “Don’t advertise. Blackmail me with money? Go f— yourself.”

Acknowledging his regret for endorsing an antisemitic theory, Musk’s comments follow heightened scrutiny of X’s content since he acquired it. The platform faced backlash for allegedly tolerating antisemitic messages amid the Israel-Hamas conflict, prompting major brands like Disney and IBM to halt advertising.

X retaliated with a lawsuit against Media Matters, accusing them of manipulating reports to drive advertisers away and dismantle the company. Musk’s bold remarks came shortly after his visit to Israel, where he toured an attacked kibbutz and held discussions with top leaders.

Overall, Musk’s sharp rebuke and the ongoing turmoil surrounding X’s content and advertiser exodus underscore a contentious period for the platform’s future.